ABOUT US
why we do
what we do
Our journey has led us here—where we prioritize transforming youth sports organizations into truly athlete-centric environments, a place where young athletes are supported, challenged, and empowered to grow.
We want to set the bar high for youth athletics by inspiring everyone involved—parents, coaches, directors, and athletes—to lead with clarity, care, and intention.
For the past few years, our work has helped sports communities move beyond pressure, politics, and burnout, and toward cultures rooted in development, teamwork, and long-term success.
By aligning leadership, coaching, and parental support, we create high-performing environments that honor both competitive excellence and the mental, emotional, and social well-being of the athlete.
we are redefining “winning” to mean: prioritizing growth, resilience, and connection on and off the field.
our mission
exult’s ultimate goal is to empower parents, coaches, and leaders to nurture the complete athlete.
We unite athletes, teams, coaches, and families around athlete-first values, blending performance standards with care, compassion, and psychological safety.
Through education, consulting, and applied performance strategies, we help build cultures where athletes feel safe to make mistakes, develop confidence, and stay engaged in the sport they love.
At Exult Athletics, we believe high performance and human development go hand in hand. When adults lead intentionally, youth sports become a powerful environment for developing character, building confidence, and fostering lifelong growth.
meet the founders
Founder, CEO & Executive Performance Coach
greg dunn
Greg is a dynamic fusion of an accomplished athlete, seasoned business executive, and skilled executive leadership coach, dedicated to enhancing human performance through the art of self-mastery. His fervent commitment to personal development drives athletes, business leaders, and teams toward the pinnacle of success.
Forged in the competitive fires of AAA, Junior, and Canadian Division 1 hockey in Toronto, Greg intimately understands the rigors of balancing physical prowess with emotional growth. He sharpened his emotional intelligence as an athlete, guided by exceptional coaches and his own exploratory practices. But Greg's journey of self-improvement extends beyond the rink. He broadened his horizons through corporate and entrepreneurship experiences, enriched by leadership training, a professional coaching certification, and a Master's Degree in Organizational Leadership.
Greg's approach is a holistic blend of emotional, cognitive, spiritual, and interpersonal growth, creating tailored strategies for success. At the heart of his philosophy lies a simple yet powerful tenet: embracing challenges and cultivating resilience are the cornerstones of ongoing personal development and achieving peak performance.
michael mcelhenie, PhD
Founder & Chief Psychologist
Dr. Michael McElhenie is a leading figure in leadership development and organizational change and is renowned as one of the world’s top experts in Emotional Intelligence (EQ). His profound impact across decades spans coaching global executives, world leaders, and elite athletes worldwide.
With a robust background in behavioral neuroscience, psychology, embodied practices, and kinesiology, Dr. McElhenie skillfully balances roles as an advisor to executive teams, corporate boards, and sports industry leaders while coaching athletes to enhance their EQ. His influential teaching on organizational evolution, responsive intelligence, and the critical practices for living an emotionally intelligent life have touched millions.
A versatile sports enthusiast with a deep-rooted passion for hockey, Dr. McElhenie’s journey was notably shaped by a transformative experience at a Canadian hockey camp in the late '70s. There, he encountered a professional goalie coach who introduced him to pivotal breathwork and focusing techniques, essential for emotional management both on and off the ice. These techniques have become Dr. McElhenie’s cornerstone as he guides others to achieve their utmost potential.
Join the
movement.
Join the e-mail newsletter for tips and free resources to help your athletes thrive in sports straight to your inbox.
Follow our
journey
